How would you make your own cheese soufflé, potato chips or candy cane? In Snackmasters, celebrity chefs compete to see who can recreate an iconic snack as identically as possible. They rely on their knowledge, experience, sense of taste and intuition to replicate the factory process. Miljuschka Witzenhausen visits the manufacturers of the original snack and Martijn Krabbé assists the chefs during their rocky quest for perfection. The creators of the original snacks decide who will continue and who will be eliminated. The ultimate winner is crowned Snackmaster and goes home with a trophy.