Too Good To Go
The challenge
Too Good To Go is the company that aims to combat food waste by connecting consumers with companies that have food left over. In 2021, they wanted to celebrate their four-year anniversary of operating in the Netherlands, as well as put the topic of food waste on the agenda of current and potential partners. The event needed to inspire and motivate these partners. Too Good To Go were looking for an out-of-the-box event that integrated the topic of food waste in all its many facets. To do this, they engaged IDTV+.
The solution
IDTV+ came up with the concept of “Wonders of Food Waste,” a B2B event to inspire partners and build new relationships with clients. During the event in the Transformatorhuis at the Westergas site, themes such as food waste in companies as well as the challenges surrounding food waste were examined, future developments were discussed and immediate tips were provided to help address food waste.
Mandy Woelkens hosted the event and speakers included Mette Lykke (CEO of TGTG), Geertje Zeegers (Country Director of TGTG NL) and Tristram Stuart (Food Waste Campaigner). PLUS Supermarkt and AccorHotels talked about their partnership with Too Good To Go and the collective impact they are making. In between events, guests could enjoy a vegetarian waste-free lunch.
After this, there was time to engage in conversation about how we can put food waste on businesses’ agenda together. The day was concluded by an inspiring spoken word performance by Manu van Kersbergen. Of course, visitors did not go home empty-handed. They received a non-waste goodie bag with leftovers from lunch and products from Too Good To Go.
The result
Visitors went home feeling inspired and equipped with new information on how to best combat food waste. Food waste is now higher on their agenda. Since that is exactly the mission of Too Good To Go, it has been a success!
In addition to inspiring, the event led to an actual increase in interaction surrounding the topic of food waste and interest surrounding a partnership with Too Good To Go. A number of pilots with potential partners were launched as a result of the event.
Photos: Floris Heuer
