The solution

DPG Media was looking for a creative partner to introduce a new format in the domains Cooking and Home, to expand the regional platform of AD.

The result

In this case study, the opportunities for this format were not in a completely new concept, but in a clever adaptation of our in-house brand vtwonen, a TV show we have successfully produced for SBS for many years. In a new video series, stylist Eva van de Ven travels through the country to help people facing minor interior issues. A messy wall cabinet or a much-needed children’s corner; Eva comes up with an affordable mini makeover to solve the problem, while the candidates cook her a local dish as a thank you.

With De stijl van Eva (The Style of Eva), we combine the power of a long-standing brand with our knowledge of the online domain, and present everything in bite-sized form to the viewer, who sees their home region represented in an original way.