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The challenge

Since 2009, the Bijenkorf has ushered in the festive month with an impressive street theater on Dam Square. More than just an impressive experience, Turn On The Lights became a genuine and wonderful tradition. So, how do you ensure the event is surprising every year?

The solution

IDTV+ produced the stunning spectacle in 2018. An event that began with darkness, but through light slowly unfolded into a magical fairy tale. Specially composed for this 11th edition of Turn on the Lights was Make Classic Fantastic, a musical adventure for young and old. CB Milton and Cystine Carreon sang and told the story of Bobbie the Bear. About cherishing what is new and holding on to what is familiar, and about love which always conquers anything. After that, we lit the 300,000 lights on the facade of the Bijenkorf on Dam Square.

The result

The event attracted 20,000 visitors to Dam Square. In addition, the show attracted many online visitors, with as many as 300,000 people watching the livestream on Facebook. That year’s aftermovie was viewed by 100,000 people.

Jaco Kroon, Events Specialist: “It’s extraordinary to see how you put on prestigious and great productions.”

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